UX and Business Indicators

Client

One of the largest corporate travel agencies in Brazil.

About the Company

Corporate travel agency in Brazil. Also present in numerous countries as a Travel Partner Global, licensed by one of the largest companies in the sector worldwide. One of the main members of the largest business ecosystem focused on tourism, it has various specialized channels in the main market segments: business, leisure, events, consolidation and distribution, franchising, and retail.

Challenge

There was a need to measure user experience (UX) precisely e translate data into business insights, supporting strategic decisions and improving the digital journey.

Solution

Definition and implementation of UX KPIs (response time, navigation errors, conversion funnel);
Structuring business indicators (sales, cancellations, repurchase rate, margin per transaction);
Real-time dashboards for executive tracking;
Periodic reviews for strategic adjustments.

Results

Greater visibility into the customer experience;
Data-driven business decisions;
Continuous improvement in digital workflows;
Increased customer satisfaction and retention.