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Client
MS Foundation / Farmers Research and innovation institution for agribusiness, a benchmark in the development of field-applied solutions.
About the Company
The MS Foundation is a research entity dedicated to developing and transferring technologies for Brazilian agribusiness. Its activities are focused on innovation, productivity, and sustainability in the countryside, supporting thousands of rural producers with practical and high-impact solutions.
  • Size: Large (Research and Agribusiness Sector)
  • Segment: Agribusiness
  • Registration: Brazil
  • Solution: Chatbot - Generative AI for Agriculture.
Challenge

Agribusiness is one of Brazil's most strategic sectors, but it faces recurring challenges:

  • Climate and production unpredictability;
  • Need for anticipate risks and losses in the crop;
  • Difficulty transforming research data into Practical insights for the rural producer;
  • Lack of an accessible and intuitive tool that could putting agronomic intelligence in the palm of the farmer's hand.

The MS Foundation was looking for a technology partner that would be more than just a supplier: someone capable of build transformative solutions with the agricultural sector.

Solution
We built the TITO – Generative AI for Agriculture, a chatbot with AI. It is a Intelligent agronomic assistant created especially for rural producers. TITO's main features:
  • Access to a database more than 8 years of agronomic research;
  • Clear and practical answers to questions about planting, harvesting, management, and profitability;
  • Identification of Risks and opportunities at each stage of cultivation;
  • Guidance on the Best time to plant and harvest;
  • Available directly on mobile, with Simple and accessible language for the rural producer.
Second Alex Marcel Melotto, Executive Director of MS Foundation, “Lumini is a dream partner that has always been by our side to see problems and build solutions that make a difference on the farm.”.
Results
  • Digital transformation in agriculture, with Generative AI applied to agriculture;
  • Simplified access to complex data, translated into practical insights;
  • Increased productivity with personalized recommendations for each crop;
  • Loss reduction and increased profitability, with advance monitoring;
  • Accessible technology for producers, with strategic information directly on your cell phone.