A recent study by the Boston Consulting Group revealed a shift that no marketing leader can ignore: 55% of the major retail brands have already made artificial intelligence (AI) a central part of their marketing and sales strategies, and 71% of CMOs plan to invest more than US$ 10 million per year in AI in the next three years.
The message is straightforward: Those who don't speed up now will be left behind..
The transformation with AI in marketing has already begun
For marketing and sales leaders, the key takeaway is that transformation is no longer a future prediction – it is already underway. And the data clearly shows it:
More predictable growth
About one third of executives already noticed concrete gains in content generation e Customer experience with the use of generative AI.
This means:
- More relevant content, produced in less time.
- Faster and smarter A/B tests.
- More consistent customer journeys across multiple channels.
ROI in (near) real-time
53% for companies They want to track campaign performance the instant they happen, without relying on late reports or manual analysis.
In practice, this translates to:
- Automatic optimization of media investments.
- Pause or boost campaigns based on real-time performance.
- Reducing budget waste in inefficient channels.
Personalization at scale
40% for companies already use actionable insights for:
- Better segment your customer base.
- Predict sales more accurately.
- Directing media investments more intelligently.
In other words, personalization ceases to be an abstract ideal and becomes scalable with data and AI.
How Lumini transforms data and AI into business results
No Lumini, the focus is to transform this scenario into direct impact on the result of marketing and sales.
Through projects/initiatives of Data & AI, we help CMOs and commercial directors to:
- Anticipate demand fluctuations weeks in advance.
- Prioritize leads with a higher probability of conversion, optimizing marketing and sales work.
- Connecting the right seller to the right customer, increasing close rates without raising acquisition costs.
Instead of data scattered across multiple tools, We structured this information on intelligent platforms, which:
- Integrates diverse sources (CRM, media, e-commerce, customer service, etc.).
- Offer real-time dashboards to track revenue, margin, funnel, and campaign efficiency.
- They make it easier for executives to see where the bottlenecks and opportunities are.
Real-time decision-making: dashboards that speak the language of business
One of the biggest challenges for CMOs today is translating data into quick decisions. With a solid foundation in Data & AI, it is possible:
- See recipe, margin, and campaign performance in near real time.
- Identify which channels bring most valuable customers, and not just clicks.
- Change strategy agilely, with less dependence on manual analysis and static reports.
The result is marketing much closer to the language of the CFO and CEO: growth, margin, efficiency, and ROI.
The result: more growth, less waste, proven ROI
When data and AI are no longer isolated initiatives, but rather engine of marketing and sales strategy, the impact is clear:
- More growth, with more assertive campaigns and more qualified leads.
- Less waste, with optimized investments and a focus on channels that truly perform.
- Proven ROI, with end-to-end visibility of the journey, from investment to revenue.
Data and AI: the new foundation of competitiveness
For leaders who want to transform marketing and sales into real value levers, the conclusion is inevitable:
Data and AI are no longer an option—they are the foundation of competitiveness.
The companies that build their Data & AI foundation today will be the ones that will:
- Respond faster to market changes.
- Offer more relevant experiences to customers.
- Grow more sustainably and predictably.
If your marketing is still operating in “rear-view mirror” mode, only looking at what has already happened, It's time to migrate to real-time mode — where data and AI underpin every strategic decision.
