{"id":15461,"date":"2025-12-16T09:25:00","date_gmt":"2025-12-16T12:25:00","guid":{"rendered":"https:\/\/luminiitsolutions.com\/?p=15461"},"modified":"2025-12-08T16:27:44","modified_gmt":"2025-12-08T19:27:44","slug":"how-data-and-ai-are-redefining-marketing-and-sales-in-major-retail-brands","status":"publish","type":"post","link":"https:\/\/luminiitsolutions.com\/en\/como-dados-e-ia-estao-redefinindo-marketing-e-vendas-nas-grandes-marcas-de-varejo\/","title":{"rendered":"How Data and AI Are Redefining Marketing and Sales in Major Retail Brands"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"15461\" class=\"elementor elementor-15461\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2edd6de9 e-flex e-con-boxed e-con e-parent\" data-id=\"2edd6de9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-759b075d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"759b075d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A recent study by the Boston Consulting Group revealed a shift that no marketing leader can ignore: <strong>55% of the major retail brands have already made artificial intelligence (AI) a central part of their marketing and sales strategies<\/strong>, and <strong>71% of CMOs plan to invest more than US$ 10 million per year in AI<\/strong> in the next three years.<\/p><p>The message is straightforward: <strong>Those who don't speed up now will be left behind.<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b45b3c dce_masking-none exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"9b45b3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/luminiitsolutions.com\/wp-content\/uploads\/2025\/12\/post-768x768.png\" class=\"attachment-medium_large size-medium_large wp-image-15466\" alt=\"Data &amp; AI in Marketing\" srcset=\"https:\/\/luminiitsolutions.com\/wp-content\/uploads\/2025\/12\/post-768x768.png 768w, https:\/\/luminiitsolutions.com\/wp-content\/uploads\/2025\/12\/post-300x300.png 300w, https:\/\/luminiitsolutions.com\/wp-content\/uploads\/2025\/12\/post-150x150.png 150w, https:\/\/luminiitsolutions.com\/wp-content\/uploads\/2025\/12\/post.png 1024w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b0bd64 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"4b0bd64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>The transformation with AI in marketing has already begun<\/strong><\/p><p>For marketing and sales leaders, the key takeaway is that transformation is no longer a future prediction \u2013 <strong>it is already underway<\/strong>. And the data clearly shows it:<\/p><p><strong> More predictable growth<\/strong><\/p><p>About <strong>one third of executives<\/strong> already noticed concrete gains in <strong>content generation<\/strong> e <strong>Customer experience<\/strong> with the use of generative AI.<\/p><p>This means:<\/p><ul><li>More relevant content, produced in less time.<\/li><li>Faster and smarter A\/B tests.<\/li><li>More consistent customer journeys across multiple channels.<\/li><\/ul><p>\u00a0<\/p><p><strong>ROI in (near) real-time<\/strong><\/p><p><strong>53% for companies<\/strong> They want to track campaign performance <strong>the instant they happen<\/strong>, without relying on late reports or manual analysis.<\/p><p>In practice, this translates to:<\/p><ul><li>Automatic optimization of media investments.<\/li><li>Pause or boost campaigns based on real-time performance.<\/li><li>Reducing budget waste in inefficient channels.<\/li><\/ul><p>\u00a0<\/p><p><strong> Personalization at scale<\/strong><\/p><p><strong>40% for companies<\/strong> already use <strong>actionable insights<\/strong> for:<\/p><ul><li>Better segment your customer base.<\/li><li>Predict sales more accurately.<\/li><li>Directing media investments more intelligently.<\/li><\/ul><p>\u00a0<\/p><p>In other words, personalization ceases to be an abstract ideal and becomes <strong>scalable<\/strong> with data and AI.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffc2bf7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"ffc2bf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>How Lumini transforms data and AI into business results<\/strong><\/p><p>No <strong>Lumini<\/strong>, the focus is to transform this scenario into <strong>direct impact on the result<\/strong> of marketing and sales.<\/p><p>Through projects\/initiatives of <a href=\"https:\/\/luminiitsolutions.com\/en\/ciencia-de-dados-e-ia\/\"><strong>Data &amp; AI<\/strong><\/a>, we help CMOs and commercial directors to:<\/p><ul><li><strong>Anticipate demand fluctuations<\/strong> weeks in advance.<\/li><li><strong>Prioritize leads with a higher probability of conversion<\/strong>, optimizing marketing and sales work.<\/li><li><strong>Connecting the right seller to the right customer<\/strong>, increasing close rates without raising acquisition costs.<\/li><\/ul><p>\u00a0<\/p><p>Instead of data scattered across multiple tools, <strong>We structured this information on intelligent platforms<\/strong>, which:<\/p><ul><li>Integrates diverse sources (CRM, media, e-commerce, customer service, etc.).<\/li><li>Offer <strong>real-time dashboards<\/strong> to track revenue, margin, funnel, and campaign efficiency.<\/li><li>They make it easier for executives to see where the bottlenecks and opportunities are.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2513292 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"2513292\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Real-time decision-making: dashboards that speak the language of business<\/strong><\/p><p>One of the biggest challenges for CMOs today is translating data into quick decisions. With a solid foundation in <strong>Data &amp; AI<\/strong>, it is possible:<\/p><ul><li>See <strong>recipe, margin, and campaign performance<\/strong> in near real time.<\/li><li>Identify which channels bring <strong>most valuable customers<\/strong>, and not just clicks.<\/li><li>Change strategy agilely, with less dependence on manual analysis and static reports.<\/li><\/ul><p>\u00a0<\/p><p>The result is marketing much closer to the language of the CFO and CEO: <strong>growth, margin, efficiency, and ROI<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bdf850 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"6bdf850\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>The result: more growth, less waste, proven ROI<\/strong><\/p><p>When data and AI are no longer isolated initiatives, but rather <strong>engine of marketing and sales strategy<\/strong>, the impact is clear:<\/p><ul><li><strong>More growth<\/strong>, with more assertive campaigns and more qualified leads.<\/li><li><strong>Less waste<\/strong>, with optimized investments and a focus on channels that truly perform.<\/li><li><strong>Proven ROI<\/strong>, with end-to-end visibility of the journey, from investment to revenue.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f372df exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"3f372df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Data and AI: the new foundation of competitiveness<\/strong><\/p><p>For leaders who want to transform marketing and sales into <strong>real value levers<\/strong>, the conclusion is inevitable:<\/p><p><strong>Data and AI are no longer an option\u2014they are the foundation of competitiveness.<\/strong><\/p><p>The companies that build their Data &amp; AI foundation today will be the ones that will:<\/p><ul><li>Respond faster to market changes.<\/li><li>Offer more relevant experiences to customers.<\/li><li>Grow more sustainably and predictably.<\/li><\/ul><p>\u00a0<\/p><p>If your marketing is still operating in \u201crear-view mirror\u201d mode, only looking at what has already happened, <strong>It's time to migrate to real-time mode<\/strong> \u2014 where data and AI underpin every strategic decision.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>A recent study by the Boston Consulting Group revealed a shift that no marketing leader can ignore:<\/p>","protected":false},"author":2,"featured_media":15488,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1],"tags":[83,49,39,147,148],"class_list":["post-15461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia","tag-ciencia-de-dados","tag-dados","tag-ia","tag-marketing","tag-vendas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como Dados e IA est\u00e3o redefinindo Marketing no Varejo<\/title>\n<meta name=\"description\" content=\"55% das grandes marcas de varejo j\u00e1 colocaram a intelig\u00eancia artificial (IA) no centro de suas estrat\u00e9gias de marketing e vendas.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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